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Rethinking the Indication of Interest (IOI)

Selling your business can feel daunting and complex, especially for first-time founders.


We want to demystify and simplify this journey for founders at every step. 


In smaller deals, deal documents often contain unnecessary complexities that can be avoided. That's why we're simplifying and open-sourcing deal documents, starting with the IOI.


We're excited to share the first version of our IOI template. 



Why Use It?


An IOI is a preliminary, non-binding offer outline used in M&A to express a potential buyer's initial interest and key terms for acquiring a company.


It can be particularly helpful when you have an interested, first-time buyer unfamiliar with the M&A process. If you want to close a deal but struggle to guide the buyer without compromising your position, an IOI framework can help bridge the gap. The aim is to get the buyer to agree to the framework before they fill in the initial terms.


What challenges have you faced in the early stages of an M&A transaction? We'd love to hear your thoughts and ideas for improving this tool.


A special thank you to everyone who contributed to the development of this template, including Keenan McCulloughDavid Hehman, and Alex Chang

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