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What founders should know about getting acquired



Brett Goldstein, formerly with Google's M&A team, has assembled a list of "21 things founders should know about getting acquired."


Brett's full post is an insightful read for founders.


Here are seven points that resonated with my experiences:


#2. "Every time your valuation increases, the number of potential acquirers decreases."


#3. "Deals initiated through the corp dev team usually have a <1% success rate. It's more effective to engage directly with product teams."


#4. "Build relationships with product teams years in advance of a potential acquisition."


#5: "Your largest customers and partners often emerge as the most promising potential acquirers."


#10: "In discussions with acquirers, it's crucial to demonstrate how you can significantly boost their product or business, potentially with design and code examples."


#16. "Your liquidation preferences will largely determine your financial outcome…" 


#19. "Make sure you're clean legally and financially. Investing in good bookkeeping early on can save you tons of time and prevent your deal [from getting] derailed."

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